Social media has become so much a part of our daily lives, we often don't even think about how it has impacted the way in which we do business today. Not only are employees using Facebook or Tumbler, but companies are also using these and Twitter to market to the public and observe their employees.
Every company that I have any real interest in has a Twitter account and most have Facebook pages. They post announcements, coupons, run contests and so much more.Schools, businesses and government offices now use Twitter to announce closings. News stations tell you to follow them on Twitter or like them on Facebook to receive up-to-the-minute coverage. These social media sites have taken on this massive role in our lives and we don't think twice about it.
Several companies I have dealt with now make it a standard hiring policy to check out their prospective employees on Facebook and Twitter. They realize that when interviewing for a job everyone is putting their best foot forward, but they tend to let their hair down for social media sites. Also, it isn't uncommon to hear stories about individuals getting fired over social media posts that got back to their employer.
No comments:
Post a Comment